HBO Max: 29 To Depart Roles In Europe As Warner Bros Discovery Shifts To New Originals Model – Deadline

By Jesse Whittock
International TV Co-Editor
EXCLUSIVE: Warner Bros. Discovery is letting go of 29 staff in Europe, including key programming execs, as it moves to phase out HBO Max European originals and shift towards a new local commissioning model, Deadline can reveal.
Among the top level execs leaving the business are HBO Max EMEA VP Original Programming and Production CEE Johnathan Young; VP and Commissioning Editor of Original Programming, Nordics Christian Wikander; and Head of Unscripted Original Production Annelies Sitvast. Mia Edde, who joined last year as Executive Director, Content Acquisitions in Turkey has already left.

In total, 29 will depart over the next 15 months, with the other departures coming from the teams of the exiting executives.

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Deadline understands WBD will continue to invest in local commissions and acquisitions in Europe, but that original programming responsibilities will now be handled by the company’s local linear and streaming teams, and no commissions will be made purely for streaming.
We’ve seen an internal memo to staff sent this morning from HBO Max EMEA Head of Original Programming Antony Root outlining the changes and it is expected individuals will move on after they have completed the projects they’re currently working on. No new program developments will take place.
Young, Wikander and Sitvast are producing several unannounced shows that have been greenlit for HBO Max. Details are expected will to follow in due course.
Young is known for shows such as The Pack and The Thaw from Poland, Mammon in Czech Republic, The Informant in Hungary and Ruxx in Romania, while Wikander was behind Pray, Obey, Kill from Sweden, Beforeigners season two in Norway and Kamikaze from Denmark. He also worked on HBO Max’s local unscripted presence. Sitvast oversaw unscripted expansion across EMEA and worked on the four European versions of U.S. format Fboy Island in Denmark, Sweden, Spain and The Netherlands and a production of Traitors in Spain.
Root is remaining in post, as are Hanka Kastelicová (VP Documentaries), Steve Matthews (VP Scripted Development), Miguel Salvat (VP and Commissioning Editor Iberia, HBO Max), and Vera Peltekian (VP and Commissioning Editor France, HBO Max).
The retreat from a centralized commissioning structure is of great concern producers to producers across Europe, especially in Eastern countries that have fewer avenues for their most ambitious ideas. HBO Europe was considered a trailblazer in the region, where from the mid-to-late 2000s it became the leading commissioner of scripted TV in the eyes of many by ordering shows such as Burning Bush, Umbre and Terapie, which was based on Israeli format In Therapy. One Eastern European producer said: “HBO was where you went for quality productions with local crews and producers. It feels like the end of an era.”

Cuts have been expected ever since the news emerged HBO Max would cease developing new original programs in most of Europe following the merger of Discovery and Warner Bros., as David Zaslav and his senior team sought to reduce costs and find $3BN in saving across the global business.
WBD is planning to merge HBO Max, which had been expanding internationally, and the unscripted-focused Discovery+. The combined streamer will launch in the U.S. in 2023, while internationally the focus will be on replacing HBO Max in the territories it already operates in, meaning Europe will be a big focus. Launches in Asia Pacific and certain other European territories will follow in 2024.
JB Perrette, CEO and President, Global Streaming and Interactive at WBD has said that the company anticipates adding more than 40M subscribers by 2025, taking its total to around 130M global subs.
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